OUR STRATEGY

Purpose-Driven

We are relentlessly focused on our customers – enhancing our offerings to meet their evolving needs, helping people throughout our communities reach their financial goals, and striving to continuously improve upon the level of service we deliver.

  • Enhanced our offerings to meet evolving customer needs

    Launched the TD Easy Trade app, designed to make investing simpler for new and emerging investors with no minimum balance, 50 commission-free stock trades per year, and unlimited commission-free trading on all TD Exchange-Traded Funds (ETFs).

    Introduced TD Payment Plans, which turns credit card purchases into smaller monthly payments, offering customers added flexibility in how they pay for purchases.

    Enhanced the TD Insurance Residential Claims experience to make it easier for customers to initiate, manage and track claims using the TDI Mobile App.

    Launched the TD Global Carbon Credit Index ETF, a low-cost Exchange-Traded Fund, offering investors global exposure to the growing carbon credit market. 

    Launched a new Digital Travel Insurance purchasing tool making it easier and quicker for customers to get the coverage they need.

    Offered customers a convenient way to access and redeem rewards and loyalty benefits through My TD Rewards, partnering with leading brands such as Amazon, Expedia, Air Canada and Starbucks Canada.

  • Expanded access to services to help more customers get the support they need, where and when they need it

    Expanded our network of TD Insurance Auto Centres, opening our 24th location nationally, providing a one-stop solution for customers making car insurance claims.

    Introduced TD Wealth Advice Connect to provide mass affluent customers with an endto-end wealth experience delivered remotely.

    Launched In-Store Home Lending in the U.S. to provide better interaction at the point of sale and an improved, seamless customer and colleague experience.

    Expanded our presence in Florida with a new Contact Centre to better serve U.S. credit card customers, as well as other customers across our footprint.

  • Helped customers make important financial decisions with confidence

    Introduced new home ownership tools and resources to help customers navigate rising interest rates, including proactive communications that help them understand their options. 

    Launched MoneyTalk Live, an industry-leading daily interactive, investing news program, broadcast exclusively on WebBroker. MoneyTalk Live helps Direct Investing clients learn, evaluate, and ask questions about their investment ideas every day.

  • We support our communities

    When Hurricane Fiona devastated communities across Atlantic Canada, our TD Insurance Mobile Response unit was on the ground to respond to the hardest hit areas, and we transformed our branches into first-response centres. We also provided financial relief offers and supported recovery efforts with a $250,000 donation. When Hurricane Ian hit the U.S., we initiated TD Cares, a financial assistance program for eligible customers, and contributed US$500,000 to local relief efforts.

Awards

  • TD Canada Trust #1 in Customer Satisfaction with Small Business Banking in the J.D. Power 2022 Canada Small Business Banking Satisfaction Study1

  • #1 in Dealer Satisfaction among National Non-Captive Lenders with Prime Credit in the 2022 J.D. Power U.S. Dealer Financing Satisfaction Study2

  • TD Direct Investing recognized as #1 Online Broker in Canada by MoneySense

TD’s unique and inclusive culture empowers colleagues to grow their careers within a caring environment.

  • Creating opportunities for professional growth

    Launched Path to Leadership for new people managers, one of several learning and development programs across the organization to help build skills and achieve professional success.

    TD and the Black Professionals in Tech Network launched the Obsidi Academy, a bootcamp to help Black-identified individuals launch careers in technology, with a commitment from TD to hire graduates in cohorts over the next three years.

    Introduced the Returners program in collaboration with the FDM Group, to help individuals, primarily women, train for and restart their careers in technology at TD after taking an extended leave from work.

    Created an internship program in TD Insurance for students who identify as having a disability to provide hands-on work experience.

    Caring for our colleagues as they deliver for our customers

    Provided global access to our Employee & Family Assistance Program to help colleagues and their immediate family resolve personal challenges, such as managing relationships, substance abuse, financial struggles, and anxiety or depression.

    Expanded family planning benefits in Canada to include coverage of fertility and reproductive treatments, surrogacy, and donor costs and adoptions, in addition to our current fertility drug coverage.

  • Staying competitive as an employer of choice

    Embraced a new approach to work that combines the power of in-person collaboration with the benefits of flexibility.

    In the U.S., increased the starting minimum wage and added more flexibility to the paid time off program.

    Celebrated the reopening of our corporate offices by hosting #TDReunited celebrations across our footprint, including the #TDReunited Festival at the TD Centre in Toronto with more than 10,000 colleagues in attendance.

    Continuing to foster a diverse and inclusive workplace

    Met our commitment to double the representation of Black executives by the end of 2022 and actively working towards our goal to increase minority representation, including Black and Indigenous Peoples, at the Vice President and higher levels, to 25% by the end of 2025.

    Engaged over 44,000 colleagues through more than 100 diversity and inclusion events, including Pride, Orange Shirt Day/National Day for Truth and Reconciliation, and Veterans Summit.

Awards

  • Canada’s Top 100 Employers in 2022 for the 16th consecutive year (MediaCorp)

    Certified as a Great Place to Work in Canada and the U.S. (Great Place to Work)

  • Ranked #14 out of 50 on Best Workplaces in Canada list for 2022 (Great Place to Work)

    Canada’s Most Admired Corporate Cultures for 2022 (Waterstone Human Capital)

  • TD AMCB was recognized by Forbes as one of the Best Employers for Women and as a Best Employer for Diversity 2022 for the 4th consecutive year, the highest ranked bank and 9th Awards among 500 corporations

1 TD Canada Trust received the highest score in the J.D. Power 2022 Canada Small Business Banking Satisfaction Study of customers’ satisfaction with their primary business bank. Visit jdpower.com/awards for more details.
2 TD Auto Finance received the highest score in the non-captive national – prime segment (between 214,000 and 542,000 transactions) in the J.D. Power 2020-2022 U.S. Dealer Financing Satisfaction Studies of dealers’ satisfaction with automotive finance providers. Visit jdpower.com/awards for more details.