Media Room

92% of Canadians say they wish they could save more:
Now saving is easier - TD Canada Trust introduces Simply Save to help customers reach their savings goals by paying themselves first

May 25, 2009 (Toronto, ON) – A little goes a long way. Look after the pennies and the dollars will look after themselves. Every little bit counts. There is no shortage of old adages about money, and about the virtues of saving. Canadians know that saving is important – what they want is an effortless way to help them put money aside. In fact, eighty-four per cent of Canadians wish there was an easier way to save their money, according to a recent TD Canada Trust poll.

Well now there is. A new, flexible, automatic savings program from TD Canada Trust called “Simply Save” works with you to reach your savings goals – whether you’re looking to put away some extra money for a vacation or saving for a rainy day. Simply Save allows you to automatically put a designated amount into savings every time you make a purchase using your debit card. It’s that easy. Plus, TD Canada Trust will contribute $10 for every $100 you save in your first year (up to a maximum of $200).

“What we’ve been hearing from our customers is that saving is important to them and something they could use some help with,” says Carrie Russell, Senior Vice President, Core Banking and Payments, TD Canada Trust. “Things are tight right now for a lot of people. We know it can be hard to save when you’ve got a student loan, rent or mortgage payments, bills to pay and other obligations. We also know how important it is that people put money away for the future. Simply Save lets you use your debit card the same way you always do and put a little away for yourself at the same time.”

HOW IT WORKS

1. Sign up for the Simply Save plan by going online to www.tdcanadatrust.com/simplysave or by visiting your branch.
2. Select an amount between $0.50 and $5.00 that you’d like to save with every debit card purchase or ATM withdrawal.
3. Choose the savings account that works for you. The amount you selected will be deposited into any TD Canada Trust savings account you choose – even a High Interest TFSA Savings Account.
4. Save. For a night out, a weekend away – anything you want! For example, if you decide to save $2 for every debit card purchase, you essentially pay yourself first each time you use your debit card. This amount will go into your chosen savings account, building towards your goal.

DO THE MATH

If you make 25 debit card transactions a month and elect to have $2 move into your savings account per transaction, you’re saving $50 each month. And, if you sign up for Simply Save before July 24, 2009, for every $100 you save in your first year, TD Canada Trust will help with a $10 bonus, up to $200.

Whether you choose to save .50 or $5 a transaction, check out how your savings can grow at www.tdcanadatrust.com/simplysave and use the online calculator – it’s almost as easy as saving.

FACEBOOK CONTEST – SIGN UP AND WIN!

We want you AND your friends to save – simply. To introduce the new Simply Save program, everyday until July 24, 2009, TD Canada Trust is giving you the chance to win $1 for every friend on Facebook – up to $200. You can find out more about it at www.dollarforeveryfriend.ca or under the Simply Save Tab on TD on Facebook page http://facebook.com/tdbankgroup.

ABOUT THE POLL

The TD Canada Trust poll examined the savings behaviour of Canadians. The survey was conducted by Angus Reid Strategies from April 8 to 16, 2009 and the sample size includes a nationally representative sample of 1,014 men and women.

About TD Bank Financial Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the sixth largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Insurance; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and TD Bank, America's Most Convenient Bank; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading online financial services firms, with more than 5.5 million online customers. TD Bank Financial Group had $575 billion in assets on April 30, 2009. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.

For further information: