TD Canada Trust Homeowner
Confidence Poll Ontario Fact Sheet
The first annual TD Canada Trust Homeowner
Confidence Poll surveyed adult Canadians from across the country,
to explore the impact of the current economy on
Canadian’s home and housing decisions.
National highlights:
- Out of the Canadians who had plans to renovate their homes, the
majority of them (53%) are moving forward as planned or doing even
more renovations.
- 92% of homeowners said that the current state of the economy
has not required them to consider selling their home.
- 63% of Canadians surveyed said they feel the current economic
situation is a good opportunity to purchase a home.
- 72% of Canadians surveyed who are thinking of putting their
home on the market said they are concerned that the economy will
affect their ability to sell in the next year.
- Canadians were divided when asked if they are taking measures
to save more:
- 37% said they are taking measures to save more.
- 33% said they are planning to put more towards debt.
- And, almost one-third (30%) said they are making no changes to
their financial strategy.
Ontario highlights:
- Residents of Ontario are being the most conservative given the
economic situation, with only 49% of those who had plans to
renovate their homes moving forward as planned or doing even more
renovations.
- Out of Canadians polled, Ontario has the least amount of
homeowners saying that the current economic situation has not
required them to consider selling their home (89%).
- 69% of residents polled in Ontario, the highest rate when
compared with other regions in Canada, think that the current state
of the economy is a good opportunity to purchase a home.
- Ontarians are the most concerned out of Canadians polled who
are thinking of putting their home on the market, with 81% thinking
that the economy will affect their ability to sell in the next
year.
- When asked if they are taking measures to save more, the
responses from people in Ontario were:
- 39% are taking measures to save more.
- 37% are planning to put more towards debt, making them the most
proactive in Canada.
- 26% are making no changes to their financial strategy.
About the TD Canada Trust Homeowner
Confidence Poll:
- The survey was conducted by Angus Reid Strategies on January 6,
2009 with English and French speaking Canadians aged 18+, using the
Angus Reid Daily National Omnibus.
- The sample size included 1,003 men and women.
For further information:
Carolyn Abbass/ Karen McCullough
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca /
kmccullough@paradigmpr.ca
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