What is a Dividend Reinvestment Plan (DRIP)?


One of the many ways to grow your investments is by reinvesting dividends. In this video, we explain what a Dividend Reinvestment Plan (DRIP) is and how it may impact your portfolio.

Key Takeaways

  • A dividend reinvestment plan, or DRIP, is a program that enables investors to reinvest their cash dividends earned on eligible stocks (or securities) to purchase additional shares of the same stock, automatically and commission-free.
  • The DRIP program generally refers to an automatic reinvestment program set up through an online broker or investment companies.
  • DRIP allows shareholders to reap the benefits of compounding and gradually grow their position over time without having to do anything.

How does a dividend reinvestment plan work?

Many companies share profits with their shareholders, which are paid out as cash dividends. Using the DRIP program offered by their online brokers, shareholders can reinvest the dividends to automatically buy additional shares of the same company. This provides investors an easy way to accumulate more shares without having to pay any commission. Hence, DRIP not only allows you to participate in a company's growth on a regular basis, it also takes advantage of dollar-cost averaging (DCA) technique that averages out the price at which you buy stocks as they move up or down.

However, it's important to note that you can only reinvest the cash dividends received from eligible stocks (or securities) in your account to purchase additional shares. Additionally, the dividends paid into DRIPs are taxed as ordinary dividends and must be reported in your tax returns, even though they are used to purchase shares.

DRIP at TD Direct Investing

You can set up a DRIP for your entire account as well as for individual securities. Once you set up a DRIP, the cash dividend is automatically reinvested. 

A few notes to keep in mind:

  • The amount of the dividend must be enough to purchase at least one whole share since DRIP does not purchase fractional shares.
  • To set up a DRIP, you need at least one DRIP eligible security in your account.
  • If you set up a DRIP for your entire account, any new eligible securities you purchase will automatically be included in the program.

To set up a DRIP in your TD Direct Investing account, contact an Investment Representative at 1-800-465-5463 or (416) 982-7686.


Ready to start investing on your own? 

We offer two services for self-directed investors: TD Direct Investing with a variety of platforms and advanced tools; and TD Easy TradeTM, a simple, streamlined, mobile-only, trading app.


Share this article

Learn more about DRIP investing

  • Content Library

    Explore our content library for more articles and videos on DRIP investing.

  • Webinars

    Find and register for live, interactive webinars on DRIP or access archived courses on demand.

  • FAQs

    Review some frequently asked questions on DRIP investing.

Related Content

Did you know that you can enter the market even if you don't have a lot of money to invest? Dollar cost averaging is an investing technique that can help you do just that.


Open an account online – it's fast and easy!

Whether you're new to self-directed investing or an experienced trader, we welcome you.

  • Apply Online

    It's easy to open an account online

  • Call us

    We’re here for you. Monday to Friday, 7am to 6pm ET

    1-800-465-5463 1-800-465-5463
  • Book an appointment

    Let’s chat, face-to-face at a TD location convenient to you.

Have a question? Find answers here